-Kindly give us a brief introduction about yourself and your brand?
My name is Charles Ikponmwosa Obasohan, I am a graduate of Agric Econs and Ext. and i am a Fashionprenuer and the CEO of Michael Charles Group. Michael Charles Clothiers is an African Exquisite Bespoke Brand with International outlook born out of the quest to satisfy the high taste and love for well-tailored bespoke menswear.
-What inspired you to go into fashion?
The zest to see people and myself dress well and comfortable and me being a key player in that regard was what inspired me to go into fashion.
Primarily insufficient and skilled manpower, funds for projects etc.
-What do you feel is the biggest problem associated with the fashion industry in Nigeria? Kindly proffer solutions
I feel the biggest problem is that intellectual property laws do not fully cater for the protection of the Nigerian Fashion
–Where do you see the fashion industry in five years from 2018?
Already the industry is making some significant ratio in the GDP of
Nigeria Economy, i see us going beyond 0.47% GDP in 5 years time.
– What do feel is the biggest legal issues related to the fashion industry in Nigeria?
-Is your brand protected legally? If “yes” how and has such protection been effective. If “no” why?
If by legally you mean registered under CAC, yes.
I plan to realize my Debut Collection and get my Products to more than five boutiques in Lagos and Abuja.
-Do you think our fashion industry is ready for international trade(export)? Are you ready for international trade?
lol, yeah! we are “over ready”, we have even started already.
Yes i am. any opportunity i get, i dont take it likely.
-What words of encouragement will you give to the struggling designers in Africa.
Consistency and persistence. your brand may not be a known/household brand yet, but certainly, at the right time, it will be.
Thank you Charles!
Charlie…I really believe and see you becoming Africa's and world known fashion designer (no flatteries).
Right from school till now,it just keeps on getting better and "newer" for Michaelcharlesng.
Myself and I believe many others are looking forward to greater heights for you..
Keep on the amazing work Brother!
God help you and bless you more..
Ugochukwu.. Thank you so much. I appreciate your comment.
I see you going places bro. Keep the good work and let ur flag keep flying
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Am so glad you going places, because you are deligent in what you do, so you would stand before kings and not mere. Take fashion from Nigeria to the rest of the world. Keep it UP
Oshey! Good points sir.? Keep soaring . We're all getting there ?
"Another problem is that many designers focus more on brand awareness, forgetting that it doesn't equal sales."
But I believe that brand awareness has some connections with sales. A good brand facilitates great sales. Understanding your view, an upcoming fashion designer should focus more on quality delivery which will in turn boost his brand.
Kudos Charles Obasohan!