The Fashion Brand Categories

  1. This is officially my first post this year, hurray to that!

So it’s 2019, I am sure we all started the new year with our different resolutions for the year. Well i made a number of resolutions and i am pretty excited about this year, i hope you are excited? . In the past few weeks i have been preparing for my final exams, working on my final year project and making several research on the fashion brand categories. Every fashion enthusiast and entrepreneur should be aware of these categories, lucky you i have decided to share a summary about the fashion brand categories.. sit back, relax and read!..   Fashion is a large and diverse industry that supports a range of business brands/models and market levels. A constant quality of fashion is that it is not at all constant.  It changes so fast – in the blink of an eye that dress you bought which got all the compliments in the world could get old-fashioned. Discarding the old for something new every single season is something most people take for granted in the ever-changing world of fashion, the industry encourages this trend, thus there are numerous categories which caters for the need of trend evolution.  The Fashion world can be a vast and confusing place, and the level of quality and the price disparities can be overwhelming to a lady looking to update her wardrobe.


Let’s take a tour round the fashion world and see the different categories of fashion brands.

Fast Fashion

These are cheap and low-quality brands and stores such as H&M, ZARA, Target, GAP.   These clothes don’t have a long-life span, so be sure to prepare to go shopping multiple times for the same thing over and over.

Department Stores and Brands

These shops typically carry a combination of known brands. These are collections belonging to major designers but they are not as expensive as couture fashion wear. These shops also have many house brands – brands that are manufactured for the department stores but sold under a different label. In some part of the world, the departmental stores and brands are called boutiques.  There’s nothing generally wrong with the clothing at these shops, only if you can’t get what fits, then run!

Diffusion Fashion/Bridge luxury

This is affordable and accessible ready-to-wear fashion collection belonging to a major designer who usually sells expensive couture garments. A relatively new category, bridge brands such as Michael Kors and Kate Spade seek to create a niche and an accessible luxury price point between mass-market retail brands and high-end retail luxury brands such as Gucci, Prada, and Burberry. it is made for the general public and is more affordable. This is a way for the average man and woman to wear designer garments which are usually affordable only to the rich.

Specialty & Designer Brands

With specialty brands we begin to find well-designed niche items and categories.  There are many specialty brands out there for clothing, shoes, leather goods, and accessories.  Each brand specializes in and is known for a specific area or aesthetic.

Such specialty and designer brands will always have a place in the clothing industry because they are the best at what they do — they carry the torch of craftsmanship, tradition, expertise, style, and design.  Large department stores and fast-fashion chain businesses commonly attempt to replicate these popular original articles when they become trends with lower-quality and knock-offs.  However, there are always discerning consumers that know quality, and choose to support the responsible side of the clothing industry and decide to make that investment in their wardrobe.


Eco- Fashion/ Sustainable Fashion

This refers to affordable, stylish clothing that integrates ecological/ environmental concerns   from sourcing the materials to the production, everything is green inspired; It is basically, fashion that was made responsibly to protect the environment.

Luxury Brands and Runway Fashion

These are status symbol brands, made in very limited quantities and not typically found online immediately after a collection launches.  Sold through flagship stores and luxury boutiques worldwide, these are articles that are sometimes right off the runways — the same styles that are worn by models in Milan, Barcelona, and London.  Sometimes impractical, often exciting, always expensive, these are the seasonal collections that are meticulously conceived by world-renown fashion designers — Versace, Prada, Armani, and many more.  It’s important to note that many of these luxury brands have different tiers of collections – the main luxury line typically stands apart from the bridge lines and diffusion lines that may also share the brand name.  For example, “AX | Armani Exchange”.

Bespoke Fashion.

This refers to the extreme luxury end of the market where fashion designers make clothes for the individual client – handmade, exclusive, fashion designs; they are made to measure and personalized. The consumer who craves to have a one-of-a-kind piece gets it at an exorbitant price – this is couture fashion. This exclusive, exceptional and very expensive clothing is made to the individual’s size and specification and will be one of its kind.

I hope you enjoyed the tour!


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