It has been a while you all, I have really missed you all. I hope the month of july has been filled with accomplished goals?
June and July was dedicated to the preparation of a Fashion Business Branding class which was organised by the Africa Fashion Law in collaboration with the Tactica Zone. The class took place on the 20th of July 2019. Guys! the switch it up masterclass was a success, thanks to the amazing switch it up team.
we had people who traveled down for the class and they definitely gained value. There were three sessions, the first session was on the business and marketing cosmetics, the second was on fashion branding and trademark laws and the third session was on the realities of a fashion business.
The class started with the session by Seun Fasogbon, the CEO of the Tactica Zone, he gave a detailed presentation on the business and marketing cosmetics.
I had the great privilege to talk to the audience about fashion branding and trademark laws. It was an interactive session filled with questions and encouragements for the audience to take action plans in their businesses.
The third session which was facilitated by the CEO of Yetroselane Couture, Yetunde Akande was highly enlightening. she shared her start up story and gave several business tips to the fashion entrepreneurs who were present at the class.
The switch it up project was created because of the importance of branding in a fashion business, in running a business there are several aspects that must be included in a fashion business plan and a very vital area is that which has to do with the branding strategy.
Fashion branding is what distinguishes your brand from the next fashion business and it must be taken seriously. To learn more about branding your fashion business, you can place an order for the AFL branding guide and the progress logbook by sending a mail to info@africafashionlaw.com.ng
